A recent year long study by Nielsen Media Research found that shoppers watched Wal-Mart instore TV for an average of seven minutes per store visit. The figures are already catching the eyes of marketers that in the age of Sky+, DVD's and the proliferating television channels are searching for other ways to send their messages to an increasingly hard-to-reach consumer.

A well-designed retail TV network can prove informative to consumers and lucrative for vendors and host stores alike. Most in-store TV solutions can be adapted to work with standard televisions or flat-screen monitors, and can utilise an existing or dedicated network for remote content delivery.

Shop retailers will tell you that up to three-quarters of buying decisions are not made until what the chief executive of Procter & Gamble calls "the first moment of truth". Your instore TV network can keep shoppers in your store, keep them engaged and offer another level of interaction.