In today's image led market place how your store sounds is just as important as how your store looks. In-store Radio from Viewcast provides a cost effective solution to sound branding across multiple retail and service sites.

In-store audio activity can make the whole shopping experience more enjoyable for the customer. Research has shown that music in-store can quite substantially influence customers by increasing brand awareness, aligning the brand with a lifestyle and even influence how much the customer is willing to pay for a product.

Interesting research carried out by North & Hargreaves on the effect that background audio has on shoppers, the researchers alternated between playing French and German music in front of a display of wine. When French music was played it led to a ratio of 5 bottles of French wine being sold to every one bottle of German wine. When German music was played, German wine outsold French wine by 2 bottles to 1. When questioned customers professed to being unaware of the effects.